Content marketing and journalism might not have much in common at the first sight – but they can learn a lot from each other.
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Artificial Intelligence (AI) has experienced incredible growth, especially in the last year. The transformation AI has started amongst all industries also affects local journalism.
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Writing a master’s thesis is not only exciting but als quite a stressful and demanding task. Ten tips to help you survive.
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Companies have started to use the power of media and people’s interest in public court cases to their advantage – an shaped a term called litigation PR.
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Taxonomies are everywhere – online and offline. By categorising and organising content, life immediately becomes easier and more accessible.
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Journalism subtly influences language, which is why using gendering and gender inclusive becomes increasingly important in modern society.
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In times of social media and consumers gaining more and more power over the success of a corporation, smart communication strategies are key.
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A recap of my first two semesters in my Content Strategy Master and what I’ve taken from it for my daily job as a journalist.