Classic cross platform storytelling is not only about the way media re-uses stories on multiple platforms but also about image, about the external view of a brand.
Autor: Simone
Modern journalism mostly relies on three pillars: social media, a website and a printed issue. With the right strategy, one topic can turn into complementing content on all three platforms.
I have been a journalist for more than five years. With Content Strategy I now get to deepen my knowledge and become better in my profession.
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