Content marketing and journalism might not have much in common at the first sight – but they can learn a lot from each other.
Kategorie: Content Strategy
Artificial Intelligence (AI) has experienced incredible growth, especially in the last year. The transformation AI has started amongst all industries also affects local journalism.
Writing a master’s thesis is not only exciting but als quite a stressful and demanding task. Ten tips to help you survive.
Companies have started to use the power of media and people’s interest in public court cases to their advantage – an shaped a term called litigation PR.
Taxonomies are everywhere – online and offline. By categorising and organising content, life immediately becomes easier and more accessible.
Journalism subtly influences language, which is why using gendering and gender inclusive becomes increasingly important in modern society.
In times of social media and consumers gaining more and more power over the success of a corporation, smart communication strategies are key.
From bullet points to a full blog article – how a thought turns into a text on the internet.
A recap of my first two semesters in my Content Strategy Master and what I’ve taken from it for my daily job as a journalist.
UX design is all about creating a satisfactory website experience for the user, something that also matters for news pages.