
Classic cross platform storytelling is not only about the way media re-uses stories on multiple platforms but also about image, about the external view of a brand.
Classic cross platform storytelling is not only about the way media re-uses stories on multiple platforms but also about image, about the external view of a brand.
Modern journalism mostly relies on three pillars: social media, a website and a printed issue. With the right strategy, one topic can turn into complementing content on all three platforms.